A new slogan, I.Seoul.U, was chosen for Seoul on October 28, 2015. I.Seoul.U replaced the current slogan, Hi Seoul, which was used since 2002. The winning entry was chosen from an online vote of 16,000 entries. The winning entry was created by a Korean philosophy student named Lee Ha-rin.
The slogan is already being criticized. A lot of people don't really understand the meaning. The city says the slogan means that the two individuals can coexist in Seoul.
The slogans were narrowed down to the top 3. The other 2 were Seouling and Seoulmate.
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Korea's slogans never make sense!
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