read the article here: http://news.yahoo.com/korean-men-makeup-foundation-success-051134289.html
The article calls South Korea the male makeup capital of the world. Last year Korean men spent $495.5 million on skincare which is about 21 percent of the global sales. Makeup has become popular among men because appearance is really important in South Korea.
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When I lived in Korea I didn't know that men wore makeup. I would think it would be popular among pop stars, but I didn't know the general population was interested in makeup. I don't think this trend will ever become popular in America. Most men in America are more focused on being macho.
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