Thursday, May 27, 2010

'Makgeolli' gains nickname 'Drunken Rice'




Read the article here: http://www.koreatimes.co.kr/www/news/biz/2010/05/123_66565.html
**I've never tried Makgeolli so I can't describe it. I don't drink alcohol.
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Makgeolli is a rice wine in Korea. It has been given the name "drunken rice". The event was launched to promote sales of Makgeolli.

Other names in the running were Koju, Kori, Soolsool, McKorea,Makcohol and Rainydaywine but they failed to beat Drunken Rice.

They were looking for an English nickname because Makgeolli is hard to pronounce for expatriates.

"Both consumption and exports of makgeolli are expected to rise down the road. Based on the easy-to-pronounce names, it will be able to gain more attractiveness among foreigners," Park said.

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